Going live on social media is a major marketing trend.
Not only is it a cost effective way of trying video marketing for your business it can also help you build your brand personality further and strengthen customer / brand relationships.
Thinking of going live on social media? Here are my top tips for getting it right.
First of all, think about what your goals are for this activity. Are you looking to widen your brand awareness, generate more leads or will there be a more specific call to action for your audience such as buying a certain product or service?
Then take a look at your social media channels, which one do you have the most interaction or followship on. If the majority of your audience interact with you on Twitter, doing a Facebook live isn’t going to work for you.
All platforms have post video analytics so you’ll be able to see how many unique viewers you had and how many people you reached. You can then use this information to tweak your plan for next time and optimise your next broadcast.
Select a good time. Look at your target audience, when will they be online and able to view and interact with your live broadcast?
If you’re new to video marketing or videos in general, practice what you’re going to say so that you’re comfortable in front of the camera on the day.
Once you have an idea of what you want to achieve and when you are going to make your debut, start thinking about the topic you’re going to discuss. Live streams are a great way to demonstration new product, introduce new members your team or event give viewers a sneak peak of an event you are running.
If you are going to demo a product it’s a good idea to have some pre-prepared questions or content you can discuss to avoid dead space at the start of the chat.
Make sure people know when the broadcast is happening. As well as promoting across all your social channels you could look to promote the broadcast in other ways to such as adding to an e-newsletter, having a pop-up on your website or even by adding a banner to your email signature.
So you’ve got your goals, content and promotion all sorted the only thing left is to make sure they quality of broadcast is the best it can be.
- Look at investing in a tripod (ebay have cheap ones if you don’t want to invest too much money) there is nothing worse than watching a wobbly live video
- Make sure the sound quality is good where you will be filming (e.g no noise from roads etc)
- If you are doing a demo or a more scripted live make sure you are in a space where you won’t be interrupted. (mobiles on silent, nobody bursting in to the room / space where you are)
- Make sure what you are filming is well lit so your viewers can clearly see what you are showing them. If you want to invest in some professional lighting ebay have some great options both new and pre-loved
- Finally and perhaps one of the most important things … double check the wifi connection where you are going to film is good – you don’t want to lose connection half way through
Social media is all about interacting with your audience. Where possible so try and give people a shout out by name when they join or comment and try to answer as many questions as you can on air.
Try and get an assistant lined up to help you with this so you aren’t so focused on saying hello / answering questions that you don’t deliver your key messages.
Most importantly, HAVE FUN! Social is all about showcasing your brand personality and helping you and your business connect with your audience. Don’t be afraid to be yourself.
That’s a wrap?…
So what happens after you have ‘gone live’? Well the video content is also automatically turned in to a post. This enables your followers to view after the broadcast has finished.
Don’t forget you can re-share these posts again on your feed at anytime. You could use them for a ‘Throwback Thursday’ post or as part of a wider campaign.
You can also save the content to your device to use again and again. There are lots of video creation apps out there at the moment (Magisto, Promo & good old iMovie to name just a few) so you could use some of the content and mix in a few fresh elements for other campaigns.
If you’d like help with your social media strategy please do not hesitate to contact me. I’d love to help you develop your online persona and promote your business further.