March Social Inspo…

Hello Lovely people! So it looks like Spring might be starting to … well…spring in to action.

As March is nearly here and so I thought I would do another post about the special dates this month to help give you some inspiration about what to post on social during the month.

As well as International / National Days there are also a lot of special weeks you can get involved in throughout March to.

Special Weeks …

British Pie Week, 4th – 10th March  

Pies are lots of peoples go to comfort food … I myself are partial to a large slice of apple pie. To get involved perhaps share you fave recipes or if you sell pies this week is a great time to run a special offer or a limited edition filling. Make sure you include the hashtag #BritishPieWeek on all you lovely posts.

National Careers Week, 4th – 10th March  

This week is run by NCW, who are a not-for-profit company that are dedicated to promoting the importance of good careers education in schools and colleges. Head this way to find out more.

British Science Week, 8th – 17th March  

British Science Week is a ten-day celebration of science, technology, engineering and maths. There’s lots of different events and activities running over the course of the 10 days which you can get involved in. Click here to find out more. In terms of content if you are science or tech based perhaps think about sharing an interesting infographic or some interesting facts. Alternatively you could celebrate your fave scientist or if you’re London based head over to the Science Museum and share the story of your visit.

Special Days …

St David’s Day – 1st 

This day is all about celebrating St David, the patron saint of Wales. Get involved by sharing some content that is based on one or both of Wales’s national emblems – a daffodil and a leek. Don’t forget to tag #StDavidsDay in your posts.

Pancake Day – 5th 

Also know as Shrove Tuesday, I know it feels a little late this year but this is because Pancake Day is always celebrated exactly 47 days before Easter Sunday. Traditionally families prepare to start Lent the next day by using up all of the treats in their kitchen cupboards in the form of pancakes. Whatever you reason for celebrating or getting involved make sure you show off your pancakes on social … unusual combo or take a video showcasing your incredible flipping skills.

World Book Day – 7th 

This day is organised by the registered charity of the same name, their aim is to give every child and young person a book of their own and celebrate authors, books and reading. Get involved by sharing you fave book / author as a child and make sure you use the hashtag #WorldBookDay.

International Women’s Day – 8th 

This years theme is #balanceforbetter and is all about driving gender balance to create a better working world. This year the IWD team are asking people to get involved by posting their #IWD2019 message on social with a “hands out” balance pose for a strong call-to-action. Find out more here.

Free on the 6th March and based in Cambridge? Come on over to the Cambridge Girl Tribe Gang meetup, its IWD themed with a cracking speaker and the opportunity to meet other wonderful business babes!! 

Red Nose Day – 15th 

A great way to get involved with Red Nose Day is to do some fundraising where people can follow your journey to your target. Some ideas can be found on their website. Alternatively you can support the charity by buying a red nose … make sure you take lots of pics and post them using the hashtag!

St Patricks Day – 17th 

Another day celebrating a patron saint, this time its St Patrick the patron saint of Ireland. Get involved by sharing sharing your fave shamrock fact, a recipe for Irish Stew or simply a pic of you enjoying a pint of Guinness. Don’t forget to join the conversation online by using the hashtag #stpatricksday.

Spring Equinox – 20th 

Thats right people the first day of Spring is here!!! That means lighter mornings and evenings and the possibility of being able to start wearing one or two layers less – HURRAH!

Content wise thing about things that are associated with spring so daffodils, tulips, lambs etc. Also Spring is all about clear outs (share you Marie Kondo escapades) and also fresh starts so perhaps share some new goals you have.

Wear a Hat Day – 29th 

This day isn’t just about wearing a sassy outfit its also about raising money for brain tumour research. Since the first Wear a Hat Day in 2010 the charity has raised over a million pounds!! There are many different ways to get involved, including hat making competitions or purchasing one of the incredible brooches that have been designed in collaboration with celebrated Milliners. How ever you decide to get involved make sure you post lots of pictures, use the hashtag and most importantly of all, donate what you can to this amazing cause.

Mothering Sunday – 31st 

This day is all about celebrating our Mummas…if you are happy to, share a pic of you and your mum to celebrate. If you have created special offers to celebrate this day make sure you are sharing throughout the month using the hashtags #mothersday and #motheringsunday.

Phew … well that was a long post, thanks for sticking with me. Hope this has given you some ideas of what to share alongside the content you have planned in.

Can’t wait to see some of your content.

 *there are lots of other special dates and events going on throughout the month but this post just focuses on a few. 

 

Under the Influence

Influencer marketing is a great way to build your online brand.

On average people spend about two hours day on social media so it’s no wonder more brands are using  influencer marketing to promote their products and services

Facts and figures … 

Last year (2017) saw influencer marketing really take off with around 86% of marketers incorporating it in to their marketing strategy.  Of these marketers 92% of them found it to be an effective marketing tool with reports of over 600% ROI being achieved. (amazing!).

So why does it work so well? Well when it comes to influencers approximately 88% of consumers say they trust their reviews of products and services as much as they would trust a recommendation from a friend. I personally feel this is because the accounts are so authentic and allow followers in to their day to day lives people feel like they know them really well even if they haven’t met.

Nearly 40% of Twitter users say they’ve made a purchase as a direct result of a Tweet from an influencer

Choosing the right influencer 

To get the best results you first need to consider your customer base, check all of your social channels to see which one are you getting the best engagement on. Then consider the main goals of your campaign e.g. customer acquisition, brand awareness or purchases

Once you have this key information you can start looking for an influencer.

As a rule of thumb its best to look at influencers that are popular on the platform that the majority of your customers use. This will help you get the best engagement and return on investment. 

To find the influencers that are best aligned to your brand you can use social listening tools (Sprout Social is a great one) see what relevant trending hashtags there are and who is contributing to them. Check out any social media communities that are relevant to your brand to see who are the most active members. If you have a B2B marketing strategy its a good idea to take a look at relevant industry publications and see who is regularly featured. 

Sometimes its good to work with smaller influencers 

Don’t forget it’s not just about the amount of followers (followers can be purchased)  content needs to be engaging and they need to be authentic and relate to your brand and in turn your customers.

In the past I have worked with influencers that have a smaller followship as their content was amazing and so well aligned with the customers. This campaign still saw incredible results (uplift in purchases by 20%) and also formed the basis of a great relationship with some influencers who have grown in popularity since.   

Its not just for B2C marketing … there is a huge amount of business influencers out there to. LinkedIn 

Working together 

When approaching an influencer remember that they get approached on a daily basis so keep your initial contact polite and brief but give enough detail about how you want to work with them. 

It’s worth bearing in mind that some social influences have a full-time job as well so give them a day or two to come back to you. 

Opportunities need to be beneficial to both parties. One of my tips would be to make sure that you either ask for a rate card or offer some form of remuneration in addition to freebies. Exposure doesn’t pay the bills and being asked to work for free is the bug bear of a lot of influencers.  

In terms of the projects you could look at an Instagram takeover at an event you are hosting, a blog review of your products or services or simply a few posts showcasing them wearing or using your products.

As the relationship grows you can work with the influencer to piece together more creative campaigns such as look books, videos or an IGTV broadcast.   

Always be clear about what content is paid / sponsored to your audience  

Need help with an influencer marketing campaign? Don’t hesitate to get in touch. 

Blog Post - Top Tips for Social Streaming

Top Tips for Social Streaming

Going live on social media is a major marketing trend.

Not only is it a cost effective way of trying video marketing for your business it can also help you build your brand personality further and strengthen customer / brand relationships.

Thinking of going live on social media? Here are my top tips for getting it right.

Lights …

First of all, think about what your goals are for this activity. Are you looking to widen your brand awareness, generate more leads or will there be a more specific call to action for your audience such as buying a certain product or service?

Then take a look at your social media channels, which one do you have the most interaction or followship on. If the majority of your audience interact with you on Twitter, doing a Facebook live isn’t going to work for you.

All platforms have post video analytics so you’ll be able to see how many unique viewers you had and how many people you reached. You can then use this information to tweak your plan for next time and optimise your next broadcast.

Select a good time. Look at your target audience, when will they be online and able to view and interact with your live broadcast? 

If you’re new to video marketing or videos in general, practice what you’re going to say so that you’re comfortable in front of the camera on the day.

Once you have an idea of what you want to achieve and when you are going to make your debut, start thinking about the topic you’re going to discuss. Live streams are a great way to demonstration new product, introduce new members your team or event give viewers a sneak peak of an event you are running. 

If you are going to demo a product it’s a good idea to have some pre-prepared questions or content you can discuss to avoid dead space at the start of the chat.

Make sure people know when the broadcast is happening. As well as promoting across all your social channels you could look to promote the broadcast in other ways to such as adding to an e-newsletter, having a pop-up on your website or even by adding a banner to your email signature.

Camera …

So you’ve got your goals, content and promotion all sorted the only thing left is to make sure they quality of broadcast is the best it can be.

  • Look at investing in a tripod (ebay have cheap ones if you don’t want to invest too much money) there is nothing worse than watching a wobbly live video 
  • Make sure the sound quality is good where you will be filming (e.g no noise from roads etc)
  • If you are doing a demo or a more scripted live make sure you are in a space where you won’t be interrupted. (mobiles on silent, nobody bursting in to the room / space where you are)
  • Make sure what you are filming is well lit so your viewers can clearly see what you are showing them. If you want to invest in some professional lighting ebay have some great options both new and pre-loved
  • Finally and perhaps one of the most important things … double check the wifi connection where you are going to film is good – you don’t want to lose connection half way through

Action!

Social media is all about interacting with your audience. Where possible so try and give people a shout out by name when they join or comment and try to answer as many questions as you can on air.

Try and get an assistant lined up to help you with this so you aren’t so focused on saying hello / answering questions that you don’t deliver your key messages.

Most importantly, HAVE FUN! Social is all about showcasing your brand personality and helping you and your business connect with your audience. Don’t be afraid to be yourself.

That’s a wrap?…

So what happens after you have ‘gone live’? Well the video content is also automatically turned in to a post. This enables your followers to view after the broadcast has finished.

Don’t forget you can re-share these posts again on your feed at anytime. You could use them for a ‘Throwback Thursday’ post or as part of a wider campaign. 

You can also save the content to your device to use again and again. There are lots of video creation apps out there at the moment (MagistoPromo & good old iMovie to name just a few)  so you could use some of the content and mix in a few fresh elements for other campaigns.


If you’d like help with your social media strategy please do not hesitate to contact me. I’d love to help you develop your online persona and promote your business further.