May Social Inspo

In the words of that Justin Timberlake – it’s gonna be May!

JT Meme

To help you with your social posts here are my top picks of the special days / weeks that are coming up over the next month. 

Special Weeks 

National Doughnut Week – 11th 

This special week isn’t just about our fave squidgy snack it’s also about raising awareness and funds for The Childrens Trust. There are lots of ways to get involved like organising a doughnut day for your colleagues or friends or by simply treating yourself at one of the participating bakeries. #NationalDoughnutWeek

Mental Health Awareness Week – 13th 

Founded by the Mental Health Foundation Mental Health Awareness Week has been shining a light on mental health since 2001. This year the theme is Body Image and looking at how we think and feel about our bodies. It’s super easy to get involved, simply post a picture of a time or a place when you felt comfortable in your own skin, use the hashtags #BeBodyKind and #MentalHealthAwarenessWeek and also tag @mentalhealthfoundation on Instagram and Facebook or @mentalhealth on Twitter.

National Vegetarian Week – 13th 

Join in by sharing your fave veggie recipes or choose one of the activities over on the Vegetarian Societies page to get involved in. Restaurant or café? Share any special dishes you have planned at the start of the month to gain some momentum ahead of the week. #NationalVegetarianWeek

English Wine Week – 25th 

Chin chin! Whether you sell, serve or just like a tipple now and again its really easy to get involved with this week. Simply share your pics and use the hashtag #EnglishWineWeek.

National BBQ Week – 27th 

As well as being a pastime some of us like to enjoy when the weather heats up, BBQ is also a huge food trend so much so that it has its own week. Get involved by sharing your fave BBQ creations or recipes. #NationalBBQWeek

Special Days

Star Wars Day – 4th 

If you are a huge fan of the Star Wars franchise today is your say to shine, share pics of your fave characters, quotes or memorabilia. #StarWarsDay #MayTheFourthBeWithYou

May Day – 6th 

May Day is not just a bank holiday. In England it is said to be a time when people celebrate the coming of summer traditions include the crowning a May Queen and dancing around a maypole. However you choose to celebrate make sure you use the hashtags #MayDay19 #MayDay #MayBankHoliday

World Fairtrade Day – 11th 

Organised by the World Fair Trade Organisation, the aim of the day is to celebrate Fair Trade and encourage choosing Fair Trade goods. If you supply or stock Fair Trade goods this is a great day to get involved with and perhaps think about sharing the story of the items on social to. #LiveFair #FairTradeDay

World Meditation Day – 15th 

This day is all about celebrating the benefits of meditation. Share you tips for meditation, your meditation journey or even details of any apps to tools you use.  #WorldMeditationDay #Meditation 

International Museums Day – 18th 

Coordinated by ICOM the goal of this day is to is to raise awareness of museums. This year the theme is Museums as Cultural Hubs and will focus on how museums have the power to establish dialogue between cultures by sharing knowledge. Head to museums a lot? Share some info about your favourite collection and why. #InternationalMuseumsDay

World Turtle Day – 23rd 

In its 17th year this day is all about shellebrating Turtles (I know couldn’t resist the pun!). Share your pics or turtle facts or if you are feeling generous think about adopting a turtle. #WorldTurtleDay 

Late May Bank Holiday – 27th 

Whether it’s a scorcher or a washout share how you are spending your 2nd Bank Holiday of the month with your followers. #MayBankHoliday #BankHoliday

National Biscuit Day – 29th

Share what you fave biccie is for dunking or crunching with your followers today. Baker? Think about sharing a recipe or even a little ‘how to’ video via stories. #NationalBiscuitDay 

Hope you enjoyed my short round up for May. Don’t forget social media is all about being social so make sure you reply to any comments you have and most importantly get involved with conversation online where you can.

Need help with your social strategy and management? I can help head this way to find out more.



April Social Content Inspo …

Well I for one am egg-stremely excited that April is almost here …

I love April, its when you start to really see Spring, well Spring to life.

Lots of teeny lambs, bunnies and the like start to arrive plus who doesn’t love an Easter bank holiday filled with choccie eggs and hot cross buns?   

So you can spend more time enjoying your April I have curated a selection of special dates to give you a helping hand with your social content creation.

Special Weeks 

World Autism Awareness Week: 1st – 7th 

This week is dedicated to raising awareness around Autism and funds for the National Autistic Society.

The funds raised will be used to continue running awareness campaigns, training professionals working with autistic people and much more.

For more info on how to get involved and order your free fundraising pack visit the organisers website here.


National Stationery Week: 29th – 5th (May)

If like me you are a huge fan of all things stationery (who doesn’t love a new notepad!) you really need to get involved with this week.

Ran by the London Stationery Show this week is all about encouraging more people to write things such as letters, cards and notes and hearing all about peoples fave products brands.

You could get involved by sharing mindfulness techniques you use your notepads for, a pic of your beautiful handwriting or just a chic flat lay or your fave organisation products.

#natstatweek #writingmatters

National Gardening Week: 29th – 5th (May)

Green Fingered? This week is all about you … ran by the RHS, National Gardening Week is all about encouraging more people to garden and to further raise awareness of gardening and horticulture.

This years theme is Edible Britain so if you grow your own produce now is the time to shout about it. Share pics of your homegrown fruit and veggies with info about how you cared for them or even the recipes you are going to use them for.


Special Days 

April Fools Day – 1st 

If you’re a keen prankster now is your time to shine, join in the fun by filming your pranks or sharing what you fave practical joke is.

Just make sure you keep it light hearted and don’t hurt anyone’s feelings.


Children’s Book Day – 2nd

This day always falls on or around Hans Christian Andersen’s birthday, and was founded to celebrate childrens books and to inspire a love of reading. More info can be found here. 

Take this opportunity to share your fave childrens book of all time or share a memorable quote from a book you read as a child or read to your children now.

One of my fave book quotes is from The Twits – “A person who has good thoughts cannot ever be ugly. You can have a wonky nose and a crooked mouth and a double chin and stick-out teeth, but if you have good thoughts it will shine out of your face like sunbeams and you will always look lovely.” 


International Pillow Fight Day – 6th 

Thought pillow fights just took place at sleepovers in American films? Wrong!! On the 6th April people will be taking to the streets to take part in massive pillow fights which are taking place in cities around the world including London and New York.

Get involved with the pillow fighting flash mobs or organise your own team pillow fight.


Easter – Good Friday – 19th & Easter Sunday – 21st 

There are so many things to celebrate over these few days, firstly the majority of people will have FOUR WHOLE DAYS OFF WORK and will be catching up with friends and family. If you are doing the same share what you are getting up to and what other local businesses you are supporting.

Working? Share any special offers you have and keep and eye out for user generated content you can RT and share.

Other content ideas are Spring images, so some lovely daffodils, little lambs or even your choccie egg haul.

Traditionally Christians commemorate the crucifixion of Jesus on Good Friday and then celebrate Easter Sunday as the day he was resurrected. 

#goodfriday #eastersunday #easter

Saint George’s Day – 23rd 

This day is all about celebrating St George, England’s patron saint. According to legend, he was a soldier in the Roman army who killed a dragon and saved a princess.

Keep your content traditional by sharing some dragon related content or take the opportunity to share some quintessentially English items … such as a delightful gin cocktail, some bunting or perhaps some scones. If you are feeling creative you could re-create the Saint George’s Cross with your cream and Jam.

Whatever you decide to do make sure you use the hashtag : #StGeorgesDay

World Penguin Day – 25th 

This day is all about the worlds favourite flightless birds…there are 17 species of penguins so now the time to pick your fave (I know its hard) and share some penguin related facts, pictures or puns.

Feeling generous? Why not adopt a penguin with the WWF you’ll get a cute cuddly toy, updates on a regular basis and a warm fuzzy feeling that you’ll be helping these lovely creatures that are in real danger of becoming extinct.


The London Marathon – 28th 

This year fundraising for this event has reached £1billion and has supported a wide range of causes thanks to the dedications of its runners and fundraisers.

If you’re running make sure you share content about your training journey on the run up to the marathon and share how much you have raised.

At home watching? you can still get involved by well wishing friends who are running or just supporting the runners in general using the hashtags.

#LondonMarathon #ThanksaBillion

Don’t forget social media is all about being social so make sure you reply to any comments you have and most importantly get involved with conversation online where you can.

Look forward to seeing all your April content, don’t forget if you need help with your social strategy I can help. Find out more here.


March Social Inspo…

Hello Lovely people! So it looks like Spring might be starting to … well…spring in to action.

As March is nearly here and so I thought I would do another post about the special dates this month to help give you some inspiration about what to post on social during the month.

As well as International / National Days there are also a lot of special weeks you can get involved in throughout March to.

Special Weeks …

British Pie Week, 4th – 10th March  

Pies are lots of peoples go to comfort food … I myself are partial to a large slice of apple pie. To get involved perhaps share you fave recipes or if you sell pies this week is a great time to run a special offer or a limited edition filling. Make sure you include the hashtag #BritishPieWeek on all your lovely posts.

National Careers Week, 4th – 10th March  

This week is run by NCW, who are a not-for-profit company that are dedicated to promoting the importance of good careers education in schools and colleges. Head this way to find out more.

British Science Week, 8th – 17th March  

British Science Week is a ten-day celebration of science, technology, engineering and maths. There’s lots of different events and activities running over the course of the 10 days which you can get involved in. Click here to find out more. In terms of content if you are science or tech based perhaps think about sharing an interesting infographic or some interesting facts. Alternatively you could celebrate your fave scientist or if you’re London based head over to the Science Museum and share the story of your visit.

Special Days …

St David’s Day – 1st 

This day is all about celebrating St David, the patron saint of Wales. Get involved by sharing some content that is based on one or both of Wales’s national emblems – a daffodil and a leek. Don’t forget to tag #StDavidsDay in your posts.

Pancake Day – 5th 

Also know as Shrove Tuesday, I know it feels a little late this year but this is because Pancake Day is always celebrated exactly 47 days before Easter Sunday. Traditionally families prepare to start Lent the next day by using up all of the treats in their kitchen cupboards in the form of pancakes. Whatever you reason for celebrating or getting involved make sure you show off your pancakes on social … unusual combo or take a video showcasing your incredible flipping skills.

World Book Day – 7th 

This day is organised by the registered charity of the same name, their aim is to give every child and young person a book of their own and celebrate authors, books and reading. Get involved by sharing you fave book / author as a child and make sure you use the hashtag #WorldBookDay.

International Women’s Day – 8th 

This years theme is #balanceforbetter and is all about driving gender balance to create a better working world. This year the IWD team are asking people to get involved by posting their #IWD2019 message on social with a “hands out” balance pose for a strong call-to-action. Find out more here.

Free on the 6th March and based in Cambridge? Come on over to the Cambridge Girl Tribe Gang meetup, its IWD themed with a cracking speaker and the opportunity to meet other wonderful business babes!! 

Red Nose Day – 15th 

A great way to get involved with Red Nose Day is to do some fundraising where people can follow your journey to your target. Some ideas can be found on their website. Alternatively you can support the charity by buying a red nose … make sure you take lots of pics and post them using the hashtag!

St Patricks Day – 17th 

Another day celebrating a patron saint, this time its St Patrick the patron saint of Ireland. Get involved by sharing sharing your fave shamrock fact, a recipe for Irish Stew or simply a pic of you enjoying a pint of Guinness. Don’t forget to join the conversation online by using the hashtag #stpatricksday.

Spring Equinox – 20th 

Thats right people the first day of Spring is here!!! That means lighter mornings and evenings and the possibility of being able to start wearing one or two layers less – HURRAH!

Content wise thing about things that are associated with spring so daffodils, tulips, lambs etc. Also Spring is all about clear outs (share you Marie Kondo escapades) and also fresh starts so perhaps share some new goals you have.

Wear a Hat Day – 29th 

This day isn’t just about wearing a sassy outfit its also about raising money for brain tumour research. Since the first Wear a Hat Day in 2010 the charity has raised over a million pounds!! There are many different ways to get involved, including hat making competitions or purchasing one of the incredible brooches that have been designed in collaboration with celebrated Milliners. How ever you decide to get involved make sure you post lots of pictures, use the hashtag and most importantly of all, donate what you can to this amazing cause.

Mothering Sunday – 31st 

This day is all about celebrating our Mummas…if you are happy to, share a pic of you and your mum to celebrate. If you have created special offers to celebrate this day make sure you are sharing throughout the month using the hashtags #mothersday and #motheringsunday.

Phew … well that was a long post, thanks for sticking with me. Hope this has given you some ideas of what to share alongside the content you have planned in.

Can’t wait to see some of your content.

 *there are lots of other special dates and events going on throughout the month but this post just focuses on a few. 


Social Posts for February …

So I know we’re still in January, however the key to successful social media is planning.

February might be the shortest month but there’s still lots to get involved in on social. To help you prepare some of your social posts here’s some content ideas for the month of February.

The international / national days of…

As you have probably seen on your feeds there are days for almost everything ranging from charities and to fave foods and pets. Getting involved in these on social are not only a great way to get involved in a great causes but can also boost your engagement and get your posts seen by a wider audience.

Here are just a few of the dates in February that you can get involved in…

5th – Chinese New year & World Nutella Day 

If you’re celebrating Chinese New Year make sure you share a snap on social with the hashtags #chinesenewyear and also #yearofthepig as 2019 is the year of the Pig. The pig is the final animal in the Chinese zodiac and is seen as a sign of wealth and fortune.

Alternatively you can jump on the World Nutella Day bandwagon. Follow the official Twitter handle here @nutelladay and make sure you tag #worldnutelladay in your posts. 

If your business is in the hospitality sector think about having a themed dish or drink to coincide with these days. 

7th – Time to talk day 

This day is headed up by Time to Change who are working to change the way we all think and act about mental health problems.

Mental health issues affects one in four of us and Time to Talk Day encourages people to have a conversation about mental health and challenge the stigma around it.

Getting involved is super easy and more info can be found here and don’t forget to use that all important hashtag #timetotalk.

9th – National Pizza Day 

Whether your are team pineapple or no pineapple this is a really easy day to get involved in.

Presented by Foodism, National Pizza Day is celebrating one of the best loved Italian foods by offering 30% off at participating restaurants whilst supporting the charity action against hunger so not only will you have a delicious pizza to eat but also a warm feeling inside from doing good to.

Not near a participating restaurant? You can still get involved by sharing your fave pizza topping, or if you’re feeling creative, create a pizza version of yourself or your logo. 

14th – Valentines Day

Ahhhh l’amour!! Spread the love on Valentines day by sharing some success stories and  fabulous testimonials you’ve received or simply take the time out to share with people why you love what you do.

Feeling the love? you could also do a flash sale and offer your clients and customers an exclusive discount to celebrate. 

17th – Random Acts of Kindness Day 

Whether it’s donating to a charity of your choosing, giving a shout out to someone who inspires you or even just giving away a free product to someone at random taking part in this day will guarantee to make you feel all warm and fuzzy.

A fan of motivational quotes? there are a tonnes of kindness quotes out there you could share (just make sure you credit where needed). If you have your own quote use Canva has lots of template you can use create your own. 

20th – Love Your Pet Day 

Who doesn’t love an adorable pic of a pet?

If you have an office dog or cat its definitely their time to shine, share an adorable  snapshot of them on your social feed and perhaps a bit more about them.

After all it’s a well known fact pets can help you feel calmer and less stressed and who doesn’t want that.

Hope this post has given you some content ideas for next month, I’ll be sure to post ideas for March posts soon. 


Under the Influence

Influencer marketing is a great way to build your online brand.

On average people spend about two hours day on social media so it’s no wonder more brands are using  influencer marketing to promote their products and services

Facts and figures … 

Last year (2017) saw influencer marketing really take off with around 86% of marketers incorporating it in to their marketing strategy.  Of these marketers 92% of them found it to be an effective marketing tool with reports of over 600% ROI being achieved. (amazing!).

So why does it work so well? Well when it comes to influencers approximately 88% of consumers say they trust their reviews of products and services as much as they would trust a recommendation from a friend. I personally feel this is because the accounts are so authentic and allow followers in to their day to day lives people feel like they know them really well even if they haven’t met.

Nearly 40% of Twitter users say they’ve made a purchase as a direct result of a Tweet from an influencer

Choosing the right influencer 

To get the best results you first need to consider your customer base, check all of your social channels to see which one are you getting the best engagement on. Then consider the main goals of your campaign e.g. customer acquisition, brand awareness or purchases

Once you have this key information you can start looking for an influencer.

As a rule of thumb its best to look at influencers that are popular on the platform that the majority of your customers use. This will help you get the best engagement and return on investment. 

To find the influencers that are best aligned to your brand you can use social listening tools (Sprout Social is a great one) see what relevant trending hashtags there are and who is contributing to them. Check out any social media communities that are relevant to your brand to see who are the most active members. If you have a B2B marketing strategy its a good idea to take a look at relevant industry publications and see who is regularly featured. 

Sometimes its good to work with smaller influencers 

Don’t forget it’s not just about the amount of followers (followers can be purchased)  content needs to be engaging and they need to be authentic and relate to your brand and in turn your customers.

In the past I have worked with influencers that have a smaller followship as their content was amazing and so well aligned with the customers. This campaign still saw incredible results (uplift in purchases by 20%) and also formed the basis of a great relationship with some influencers who have grown in popularity since.   

Its not just for B2C marketing … there is a huge amount of business influencers out there to. LinkedIn 

Working together 

When approaching an influencer remember that they get approached on a daily basis so keep your initial contact polite and brief but give enough detail about how you want to work with them. 

It’s worth bearing in mind that some social influences have a full-time job as well so give them a day or two to come back to you. 

Opportunities need to be beneficial to both parties. One of my tips would be to make sure that you either ask for a rate card or offer some form of remuneration in addition to freebies. Exposure doesn’t pay the bills and being asked to work for free is the bug bear of a lot of influencers.  

In terms of the projects you could look at an Instagram takeover at an event you are hosting, a blog review of your products or services or simply a few posts showcasing them wearing or using your products.

As the relationship grows you can work with the influencer to piece together more creative campaigns such as look books, videos or an IGTV broadcast.   

Always be clear about what content is paid / sponsored to your audience  

Need help with an influencer marketing campaign? Don’t hesitate to get in touch. 

Blog Post - Top Tips for Social Streaming

Top Tips for Social Streaming

Going live on social media is a major marketing trend.

Not only is it a cost effective way of trying video marketing for your business it can also help you build your brand personality further and strengthen customer / brand relationships.

Thinking of going live on social media? Here are my top tips for getting it right.

Lights …

First of all, think about what your goals are for this activity. Are you looking to widen your brand awareness, generate more leads or will there be a more specific call to action for your audience such as buying a certain product or service?

Then take a look at your social media channels, which one do you have the most interaction or followship on. If the majority of your audience interact with you on Twitter, doing a Facebook live isn’t going to work for you.

All platforms have post video analytics so you’ll be able to see how many unique viewers you had and how many people you reached. You can then use this information to tweak your plan for next time and optimise your next broadcast.

Select a good time. Look at your target audience, when will they be online and able to view and interact with your live broadcast? 

If you’re new to video marketing or videos in general, practice what you’re going to say so that you’re comfortable in front of the camera on the day.

Once you have an idea of what you want to achieve and when you are going to make your debut, start thinking about the topic you’re going to discuss. Live streams are a great way to demonstration new product, introduce new members your team or event give viewers a sneak peak of an event you are running. 

If you are going to demo a product it’s a good idea to have some pre-prepared questions or content you can discuss to avoid dead space at the start of the chat.

Make sure people know when the broadcast is happening. As well as promoting across all your social channels you could look to promote the broadcast in other ways to such as adding to an e-newsletter, having a pop-up on your website or even by adding a banner to your email signature.

Camera …

So you’ve got your goals, content and promotion all sorted the only thing left is to make sure they quality of broadcast is the best it can be.

  • Look at investing in a tripod (ebay have cheap ones if you don’t want to invest too much money) there is nothing worse than watching a wobbly live video 
  • Make sure the sound quality is good where you will be filming (e.g no noise from roads etc)
  • If you are doing a demo or a more scripted live make sure you are in a space where you won’t be interrupted. (mobiles on silent, nobody bursting in to the room / space where you are)
  • Make sure what you are filming is well lit so your viewers can clearly see what you are showing them. If you want to invest in some professional lighting ebay have some great options both new and pre-loved
  • Finally and perhaps one of the most important things … double check the wifi connection where you are going to film is good – you don’t want to lose connection half way through


Social media is all about interacting with your audience. Where possible so try and give people a shout out by name when they join or comment and try to answer as many questions as you can on air.

Try and get an assistant lined up to help you with this so you aren’t so focused on saying hello / answering questions that you don’t deliver your key messages.

Most importantly, HAVE FUN! Social is all about showcasing your brand personality and helping you and your business connect with your audience. Don’t be afraid to be yourself.

That’s a wrap?…

So what happens after you have ‘gone live’? Well the video content is also automatically turned in to a post. This enables your followers to view after the broadcast has finished.

Don’t forget you can re-share these posts again on your feed at anytime. You could use them for a ‘Throwback Thursday’ post or as part of a wider campaign. 

You can also save the content to your device to use again and again. There are lots of video creation apps out there at the moment (MagistoPromo & good old iMovie to name just a few)  so you could use some of the content and mix in a few fresh elements for other campaigns.

If you’d like help with your social media strategy please do not hesitate to contact me. I’d love to help you develop your online persona and promote your business further.