Social Posts for February …

So I know we’re still in January, however the key to successful social media is planning.

February might be the shortest month but there’s still lots to get involved in on social. To help you prepare some of your social posts here’s some content ideas for the month of February.

The international / national days of…

As you have probably seen on your feeds there are days for almost everything ranging from charities and to fave foods and pets. Getting involved in these on social are not only a great way to get involved in a great causes but can also boost your engagement and get your posts seen by a wider audience.

Here are just a few of the dates in February that you can get involved in…

5th – Chinese New year & World Nutella Day 

If you’re celebrating Chinese New Year make sure you share a snap on social with the hashtags #chinesenewyear and also #yearofthepig as 2019 is the year of the Pig. The pig is the final animal in the Chinese zodiac and is seen as a sign of wealth and fortune.

Alternatively you can jump on the World Nutella Day bandwagon. Follow the official Twitter handle here @nutelladay and make sure you tag #worldnutelladay in your posts. 

If your business is in the hospitality sector think about having a themed dish or drink to coincide with these days. 

7th – Time to talk day 

This day is headed up by Time to Change who are working to change the way we all think and act about mental health problems.

Mental health issues affects one in four of us and Time to Talk Day encourages people to have a conversation about mental health and challenge the stigma around it.

Getting involved is super easy and more info can be found here and don’t forget to use that all important hashtag #timetotalk.

9th – National Pizza Day 

Whether your are team pineapple or no pineapple this is a really easy day to get involved in.

Presented by Foodism, National Pizza Day is celebrating one of the best loved Italian foods by offering 30% off at participating restaurants whilst supporting the charity action against hunger so not only will you have a delicious pizza to eat but also a warm feeling inside from doing good to.

Not near a participating restaurant? You can still get involved by sharing your fave pizza topping, or if you’re feeling creative, create a pizza version of yourself or your logo. 

14th – Valentines Day

Ahhhh l’amour!! Spread the love on Valentines day by sharing some success stories and  fabulous testimonials you’ve received or simply take the time out to share with people why you love what you do.

Feeling the love? you could also do a flash sale and offer your clients and customers an exclusive discount to celebrate. 

17th – Random Acts of Kindness Day 

Whether it’s donating to a charity of your choosing, giving a shout out to someone who inspires you or even just giving away a free product to someone at random taking part in this day will guarantee to make you feel all warm and fuzzy.

A fan of motivational quotes? there are a tonnes of kindness quotes out there you could share (just make sure you credit where needed). If you have your own quote use Canva has lots of template you can use create your own. 

20th – Love Your Pet Day 

Who doesn’t love an adorable pic of a pet?

If you have an office dog or cat its definitely their time to shine, share an adorable  snapshot of them on your social feed and perhaps a bit more about them.

After all it’s a well known fact pets can help you feel calmer and less stressed and who doesn’t want that.

Hope this post has given you some content ideas for next month, I’ll be sure to post ideas for March posts soon. 

 

Get creative…

There are some great apps and online tools out there to help you create some great creative content.

So I thought I’d collate a short list of my current faves. 

Canva 

This is a great cost effective design tool, you can select the size of artwork you wish to create and then simply drag and drop the elements you want on to your design artboard.

There is a free version and a paid version where you can save templates and upload your own colourways.

Crello

Similar to Canva, Crello is an online design tool it’s super easy to use and has a wide variety of templates, photos and vectors you can use for free.

Coolors 

Coolors is a colour scheme generator which is very easy to use, you simply press the space bar until you have a colour scheme you are happy with. If you don’t want to create your own there are lots of pre-made colour palettes to choose from.

Perfect if you are creating a new brand or want some coordinating colours for some sales collateral.

Magisto 

A great online video editor which enables you to create content to share on social with your pictures and video easily. There are a selection of video styles and music to choose from in their library and the pricing options start from just $4.99 a month (which is about £3.90).

Promo 

Promo lets you brand pre-made video content which you can use to promote anything. The videos are around 15 – 30 seconds long and there are some great ones to choose from. The tool isn’t free but there are different pricing options to choose from.

Piktochart

Piktochart is a design tool that lets you create presentations, infographics, flyers and posters. There are a wide variety of slick looking templates to choose from and gives you access to over 4,000 free icons and images. Whilst the tool is not free the packages start from just $12.50 (about £9.80) and if you are a charity or school there are special pricing options. 

Got some other great apps / tools you use? I’d love to hear about them drop me a comment below and let me know about them.  

Writing captivating content

Copywriting is one of the most important parts of your marketing, its on your website, social posts and printed marketing materials. 

So how can you make sure that you are keeping it engaging enough to draw the reader in and respond to your call to action?  

Structure for skimming

We’re all busy so we tend not to read things in their entirety. To draw your reader in firstly ensure the focus is on them and what the benefits of your service / product are and what it means for them. 

Keep your copy concise, use clear headings and set the scene with an attention grabbing introductory sentence or two. 

Top load your content with all of your important messages so that even if your reader doesn’t finish reading they get the gyst of the message you are trying to convey. 

Easy AF to read

Back in the 90’s Jakob Nielsen published some research about how people read website copy.  His research revealed that essentially we don’t tend to fully read what we are looking at. Instead we tend to scan the top to or three lines, then scan the left hand side and occasionally look further along at bold text and images. Creating an F Shape. 

To write effectively online write a clear heading (preferably in bold or perhaps a different colour) and make sure your value proposition is one of the first things they see. 

Divide the copy using sub headings and white space taking care to front load each section with the key information you wish to convey first.  Then use bullet points (stick to a maximum of 5 points), links, bold text and images to draw the readers attention to other important information.  

Another great tool when you’re writing online is the Flesch reading measure which reviews how difficult copy is to read

Don’t use too many Acronyms 

It can be easy to forget that some of your readers may not be as ‘techy’ as you are. Make sure you speak your readers language and limit the use of acronyms. If you need to use them make sure you add in what they stand for somewhere in to your document.  

Put your personality in to it

People buy people so make sure you put some personality in to what you are writing. Not all brands suit a ‘hey, hows it going’ type vibe so make sure you consider your brand values and the reader when you are writing.