From business advice and knowledge sharing to celebrity gossip there is a podcast out there for everyone to enjoy.
Admittedly I was a bit late to the podcast party, I didn’t start listening to them until Spring time last year, but now I listen to one pretty much every other day.
I love them for two main reasons
- When you work from home a lot its nice to have the sound of another human in the office with you, sometimes the radio just doesn’t cut it.
- There are so many out there and they cover a whole manner of subjects from careers and being a women in business to health and wellbeing and just for fun.
My faves at the moment
Thinking of Starting Your Own?
We all know that these days when it comes to content most of the time people are looking for quick ‘fix’ with the most successful video content being less than 30 seconds long.
Podcasts are different, they range in length anywhere between 20 mins to an hour. Research shows that despite this audiences are very engaged with approximately 80% listening to all of the episodes they begin.
If podcasting is something you want to try here are a few tips to help you:
Think about your subject matter
There are lots of different podcasts out there so think about what it going to make yours stand out from the crowd. It’ll also be a lot easier to plan episodes, your content and guests if you have a theme that you stick to.
Consistency is key
As with most things the success of your podcast will be, in part, down to how consistently you publish your content. Set a schedule for when episodes will drop and if possible try to have a pattern to it so listeners will know when they can expect content.
Format and Setting the Scene
Having a format you stick to will help listeners know what to expect. Consider who your audience is going to be and what sort of format they would like to see and think about the tone so will it be really laid back chats, guest interviews or people speaking about topics they are passionate about.
Intros are a great way to essentially brand your podcast. An easy way of doing this is to ask your guests the same few quick fire questions each episode or just using the same intro music for each episode.
If you already have Adobe Creative Suite you can use Adobe Audition. Audition has been developed specifically for podcast production and editing and has number of fab tools you can use including noise-reduction, advanced compression and EQ.
Once you have your content ready to go you need to get it published on iTunes which can be done in less than an hour. Check out this post for a step by step guide.